THE EXPERT IN NUTRICOSMETICS
Sandrine Quétier chose Collagen Express
Biocyte was founded in 2006, on the French Riviera, by Philippe Bruneau. Its founder drew on his experience in the food supplement sector to create the Biocyte brand. His thirst for innovation drove him to constantly seek the best in every ingredient, to provide beauty and well-being solutions that work from the inside out, tailored to the needs of each individual.
In 2009 he was joined by Frédéric Levy, a doctor in pharmacy and graduate of the prestigious ESCP Business School in Paris, and a former pharmaceutical industry executive, he was also a specialist in food supplements.
In 2016, the company celebrated its 10th anniversary. 10 years developing a singular and unique range of nutritional supplements, associated to a constant quest for innovation. The Biocyte brand has now become an established international benchmark in the world of nutritional supplements.
From the beginning, the aim was to make an impact, through nutrition in the fight against aging. A century ago, adding years to our lives was seen as an impossible dream. Today, however, the quest seems limitless.
Throughout the 20th century, scientific and medical discoveries constantly pushed back boundaries, making more progress against diseases than in the previous 2000 years. At the turn of the 21st century, the compmlete human genome was completely mapped out, which was inconceivable just ten years earlier.
Now, for the first time, we are truly aware that new technologies will be able to multiply the powers of medicine almost infinitely.
But alongside these victories, our modern lifestyles have generated new forms of disease that didn’t exist before: obesity, a rise in the number of cases of diabetes, an increase in degenerative diseases, heavy metal poisoning, etc.
The modern world, with its relative nutritional opulence, has created new risk factors, tempering this technological capacity to treat and cure.
This is the other side of this quest for well-being: the Nutritional aspect.
We are what we eat and drink. The first step towards healthy nutrition is developing healthy eating habits – including a sensible diet.
These improvements on your lifestyle and diet are essential and there is no doubt that life expectancies could be further prolonged if these behavioral excesses could be avoided.
Today, our knowledge of health principles associated to necessary changes in our behavior can support our body’s capacities to push back the boundaries of aging. BIOCYTE has set its mind on improving this nutritional supplements aspect. Understanding the daily effects of nutrition has on the cellular biology enables us to take measures towards the improvement of our potential.
Biocyte means CELL BIOLOGY. Cell biology (also known as cellular biology) is the gateway to understanding the factors involved in aging. This is the context in which Biocyte decided to address three major factors involved in aging, tackling them one after the other for the past 10 years.
In the past 20 years, some major advances have been made in the field of esthetic mede, but very few in the field of pure cosmetics. The first visible factor of aging is our esthetic appearance, the way our skin and hair look.
Biocyte built its foundations on this aspect, pioneering a brand new discipline: NUTRICOSMETICS. This is the natural follow-on from cosmetics, with a deeper, more global and more durable action.
The majority of our cells have the potential to regenerate and the skin cells do so in 4 to 6 weeks. So it’s possible to take nutritional action to make sure they regenerate at 100% of their potential.
Biocyte therefore came up with the idea of renewing the essential building blocks of our connective tissues: collagen, elastin and hyaluronic acid. Since they target the most important part of the skin - the dermis - the effects of the active ingredients are even longer-lasting. This is the concept underpinning the principle of nutricosmetics and in ten years, we have created the broadest and most advanced nutritional range targeting esthetic effects.
Bad eating habits cause us to put on weight and in an ever faster-moving modern world, it isn't always easy to take back control.
Well aware of this problem, Biocyte has continued to focus on this difficult but crucial area.
Weight gain is the result of a number of factors and requires multiple solutions, now available via the BIOCYTE FITNESS SYSTEM range.
To stay healthy as we grow older, we need to avoid putting on too much weight, making sure we stay slim and fit. Continuing to take moderate physical exercise for as long as possible is one of the keys to controlling cell aging.
Nutritional supplements have an effect on our beauty and weight, but they also have a very noticeable impact on our general well-being and as anti-aging solutions.
There is an increasing focus on prevention and the determination to stay fit and healthy as we get older. For Biocyte, one of the ultimate goals is clearly to combat cell aging. This product range has an extremely broad scope, from the prevention of oxidative stress to the regeneration of joints, via the protection of our cognitive abilities.
Alongside conventional medicine, nutritherapy (or nutritional therapy) has also made some astonishing progress in terms of the purity of the nutrients used, their absorption and their synergies. With its LONGEVITY range, Biocyte offers a high-tech version of essential nutrients. Today, we have access to new micronutrients: they are more effective, more targeted, with unrivaled results on cells.
Biocyte has created the very best combinations in terms of nutritional potential, sourcing rare ingredients derived from the most advanced biotech research. The formula of each product contains natural, exclusive and innovative ingredients. Today, Biocyte draws on the synergy of a complete range of nutritional substances to provide effective solutions specially designed to address our desire to stay young for as long as possible.
As a major nutricosmetics player, Biocyte® has an extremely rigorous policy in terms of quality, safety and clinically proven efficacy. The formulation of its food supplements (containing vitamins and minerals, plants and other ingredients) is based on a principle of nutritional and physiological doses. As the 2002 European directive reminds us, food supplements are “foodstuffs” and are different from medicinal products, which aim to cure or treat a disease. The choice of ingredients and dosages, as well as the manufacture and traceability of the supplements therefore meet the most stringent European regulations, making the Biocyte® nutricosmetics range a natural, effective and safe solution for those seeking inner well-being that is visible on the outside!
10 years after it was founded, Biocyte is expected to notch up a turnover of 10 million euros in 2016. Based on the French Riviera, Biocyte markets its products in pharmacies, health and beauty product outlets and health food stores. In 2016, Biocyte plans to continue expanding, targeting 2,000 sales outlets in France compared to 1,800 today. Export sales are also growing fast, with Biocyte continuing to conquer new markets, both in Europe and beyond (Asia, in particular, and Hong Kong). In 2016 and 2017, Biocyte will continue to communicate with consumers in the written press, in advertorials, on our website and on Facebook. And, once again, Biocyte will be present at various trade fairs, both in France and further afield, including Cosmoprof Asia in Hong Kong (November 2016). Biocyte has unrivaled experience in the development of the new nutrients of tomorrow. It is therefore ideally placed on this market, offering a unique range of nutricosmetics and anti-aging products. The company has embraced the battle against aging, with one sole objective: to preserve your beauty, the beauty of your skin and the beauty of your body for as long as possible. With formulas based on the effectiveness of their active ingredients, Biocyte is growing its business successfully. Consumers are fiercely loyal to a brand that they know works. Another asset for Biocyte is its high-tech, innovative image, which makes a major contribution to the brand’s success with consumers.
In 2015, for the 7th time, Biocyte won a prize in the 2015-2016 Victoires de la Beauté beauty awards for its Keratine forte serum product.
And for the first time in 2016, Biocyte received the top prize for its Collagen max product in the Avantages de la Beauté beauty awards handed out by French magazine Avantages!
Food supplements should not replace a varied and balanced diet. It is important to maintain a healthy lifestyle. Do not exceed the recommended daily dose. Keep out of the reach of children. Not recommended for pregnant or breastfeeding women. People under medical supervision should seek advice from their doctor. Store in a cool, dry area and away from light.